The SkyWire® Media team would like to wish you a very Happy New Year! Thank you for subscribing to our monthly newsletter. We are proud to deliver our first issue of 2012, with many more to come. This issue will be focused on giving you helpful hints for our new Do-it-Yourself Online SMS Marketing Tool, MobiMantis! Additionally we will discuss Time & Attendance and give you a great cost savings tool.  Lastly, be sure to check out the *free* trials SkyWire has to offer you by signing up today. We hope you enjoy!

  5 Tips for Do-it-Yourself Mobile Marketing 

When making the decision to go mobile, there are so many different questions that start popping up! What company should I use? How many texts should I send out per month? How do I get more subscribers? What more can I do with my campaign? etc! …The questions are endless!

Following are 5 tips to those of you running a text campaign, or considering the idea! My hope is that these tips may shed light on some of your questions surrounding Mobile Marketing.

Tip #1: Be Consistent!

Be sure to tell your subscribers how many texts that you will be sending out per month when they opt-in.  On top of that, pick a day of the week, or date of the month to send out your offers and stick to it. Your customers will expect to hear from you, and will be sure to look out for your texts. Consistency is a sure way to keep your opt-in numbers up, and your opt-out numbers down.

Tip #2: No Risk, No Reward

Don’t be scared to try out new ideas with your SMS initiatives. SMS is one of the most cost effective ways to provide new promotions or incentives to your customers. There is nothing worse than spending hundreds of dollars on new print or other media ad promotions just to have it not do as well as you hoped. Then you are left with those questions of what went wrong? Was my promo not good enough? And without any real way track to your success.

SMS gives you the ability to evolve your marketing without breaking the bank and take a few risks in the process. Wouldn’t you rather spend $50 to reach 1000 people, than spending several hundred dollars to only reach several hundred people? You can now afford to think outside the box with SMS.

Tip #3: Mix It Up

Letting your mobile campaigns sit stagnant can hurt you in the long run. It is good to keep things fresh and exciting for your subscribers; this will cut down on opt-outs and provide them with a sense of loyalty. Generally speaking I find that one of the most successful ways to utilize SMS is by pushing out 3-4 unique messages to your subscribers each month. Whether it’s telling them about new happenings with your business or even offering them a little something extra just for being part of your mobile program.

Tip #4: Add Mobile Coupons

Something as simple a coupon inserted into your SMS can have a drastic effect on the success of your overall marketing. Giving your subscribers compelling incentives to participate in your mobile campaigns can be a good way to create loyalty as well as providing the thing everyone loves “instant gratification”. I’m sure at one point we all have been prompted to go online and print a coupon to get the best deal, am I right? This can be slightly tiring and on one or more occasions we just plain forget to print it out. With SMS coupons, since the subscribers receive it on their cell phone instantly, this provides that instant gratification. Chances are if they don’t use it right away, they will have it with them at any given time (because who leaves home without their cell phone?), just nagging them to use it.

SMS Coupons are also very useful in driving traffic on a slow day. You may just surprise yourself, pushing out that one day only offer can yield you up to 25%+ return (from my experience). Did I mention you can track redemptions in real time?

Tip #5: Give it Time

This is probably the most important tip of all, far too often do I see small businesses just give up on SMS. Why? They just get too impatient to see the results, some giving up after just a couple weeks. A realistic time frame to cultivate a successful SMS campaign takes around 90 days. Be patient and don’t give up.

Click Here for even more tips! 

- Time & Attendance - 

SkyWire Media has added new feature enhancements to WorkForce Dynamics, our Labor, Time & Attendance solution. WorkForceIQ Dynamics is here and can help your company cut scheduling time by 95% using Rule Based Scheduling.

New Features Include:

• Biometric Time Clocks
• Facial Recognition Time Clocks
• RFID – Proximity Based Time Clocks
• Rule Based Scheduling

Our easy-to-use software allows users to profile employees based on almost anything, including strengths, availability, seniority, education, licenses or certifications, and more! By integrating our new time clocks with this scheduling tool, you can eliminate budding punching and keep your employees honest. Furthermore, managers will be notified of late arrivals, absences, and broken business rules. Business rules are assigned with a few clicks of the mouse! Assign rules for overtime, breaks, holidays, pay frequencies, and schedules with the ability to view discrepancies on a daily basis.

Regain control today! Click Here to request a demo!

*Free Trials*
Now Available For:

> MobiMantis

    > Table Reserve

>  SkyWireQR

MobiMantis is our web-based, do-it-yourself SMS Marketing Platform. Sign up for your 14-Day free trial and stay connected with your customer base. Use up to 2 different keywords to segment your campaign. Push offers with dynamic coupons, URL links, and more! Don’t let your competitors prey on your customers – Sign up today and reach them first! www.MobiMantis.com

- Table Reserve -

Table Reserve is finally here – it is what the restaurant industry has been waiting for! SkyWire’s new web-based table reservation system. Patrons can search for a restaurant, book a reservation, and even sign up for the restaurant’s mobile club.
Table Reserve is not just customer facing, it also comes with a table management system which easily allows FOH staff to view reservations, manage the floor, and much more.  Furthermore, this solution is fully integrated with Table Connect to alert guests via SMS when their table is ready, or to confirm their reservation. Sign up for your free trial today at www.TableReserve.com or request a demo here.

- SkyWire QR -

SkyWireQR.com allows users to create QR Codes of all kinds! Not only give information to those who scan your QR Tags, but receive information with our analytic reports! Real-time reports will show you:

• Number of scans
• Time/date when scanned
• Location/Media scanned
• Operating System of phone
• Bounce rate (if directed to a website)

These analytics can help in many ways. You can now see what media outlets your target market is interacting with the most. For example, view the real-time scan rate of your billboard compared to your direct mail or social media sites. Made the decision to develop a mobile app for your company? Dead-set on only creating an iPhone App? Before you set anything in stone, use QR Tags to see what kind of phone is interacting with your company the most. You just may find that an Android App would be better, or even decide on a Web-Based App (WAP).

Sign up to try our system for free now and start tracking your QR Campaigns!