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Mobile Marketing Is A Must. What About Mobile Etiquette In Business?

Mobile Marketing is a must. What About Mobile Etiquette in Business?

“Whenever people are in a situation where they’re both trying to track a social interaction they’re engaged in and track something with their cell phones, they’re engaged in a divided-attention task,” psychologist Ira Hyman says in a recent Esquire Magazine article. “What this means is that they’ll do both these things more poorly than if they did one of them. There’s always a cost for the person engaged in this multitasking. It’s going to disrupt their ability to track the conversation¬†and their ability to use their cell phone for other tasks.” For more, check out the companion video to the aforementioned article:
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